More and more content is being produced than ever before, and we are consuming it at lightning speed. The pressure to create a continuous stream of exciting, fresh, and high-quality content is, therefore, higher than ever, and where there’s pressure, mistakes tend to happen.
Here are five common things that everyone gets wrong about content creation, so you know what to avoid.
Focusing on you and not your audience
When creating content, it can be easy to focus on what you like and want to create and how you want to be perceived. After all, you are creating it, so of course, you aren’t going to make content that you don’t like. But the problem here is that too often, the reader and audience can sometimes be forgotten about.
To create engaging content, you need to think about the people you are trying to connect with and how you are trying to solve a problem for them. Brainstorm ideas based around the interests and identifiable attributes of your target audience – thinking about this will help you to quickly come up with content ideas that add real value to those consuming it.
Not using SEO
Unfortunately, no matter how brilliant your content is, if it hasn’t been optimized then no one will be able to find it. If it’s all the way over on page 15 on Google search, it won’t help or even end up being seen by anyone.
While your primary aim is to create content for your audience, you will need to think about SEO alongside it and adapt it to make sure that you get as high on the search engine results as you possibly can.
Pay attention to keywords that your audience might use when searching through the web on your topic, titles, and subheaders for written content and make sure that it is reader-friendly.
For visual media, make sure that any videos and images you use load fast by decreasing their file size.
Is your content mobile friendly? Just over 50% of all internet traffic is via mobile phones, so it is also crucial for your content to be mobile-friendly if you want your content to get noticed.
Not doing enough research
Having a great idea is the first step, but it’s not enough to go off this alone. Once you have an idea, the next step is research, research, and more research! A lot of people fall down this hurdle and don’t do enough of it, which can often result in content that isn’t relevant or perhaps has already been created. Make sure to also do your research at the beginning of the creation process rather than halfway through to avoid having to change everything if new trending topics and sources come to light, resulting in wasted work, effort, and time.
Leaving out a call to action
This is perhaps the most crucial element of any content creation but one that seems to be continuously overlooked by creators.
Incorporating a call-to-action in each is vital because if you do not give your audience anything to act upon or interact with once they have finished consuming a piece of content, your chances of converting them into a lead decrease significantly. Ensure that every piece of content created has an opportunity for the consumer to know what to do and where to go next. You can do this by offering a free trial for a product or service, setting up a subscription on a mailing list to receive the latest updates, or something as simple as your audience leaving you a comment.
Lack of consistency and continuity
Thinking about the big picture is key if you want to be a successful content creator. It won’t matter if one piece of content is groundbreaking and mind-blowingly successful if the others that follow aren’t. Many businesses make a common mistake posting content inconsistently and with significant gaps that are few and far between leaving a disconnect with their audience.
Fix it by becoming consistent so that your visitors and audience know what to expect and when. Regular content will build up your credibility and result in an audience that is more willing to follow and excited to consume what you have created. Effective marketing strategies maintain a steady flow of call-to-action, delivering fresh, regular, and valuable content to their readers.
So suit up, business owners talk next time! Your Masterly Team