by Selle Evans | Mar 5, 2021 | Sales and Marketing
So imagine this, someone who has previously looked at a specific page on your website and is immediately shown a pop up or a recommendation related to that topic or item. What do you think that would do for your conversion rate? Personalized marketing is the process...
by Selle Evans | Feb 26, 2021 | Sales and Marketing
Personalized marketing is the future. The more personal your marketing is, the more likely you are to reach your buyer’s needs, and more importantly — that they’ll convert. Personalized marketing has a range of benefits, including more effective targeting, better...
by Selle Evans | Jan 29, 2021 | Sales and Marketing
Boosting Brand Identity with Social Media Marketing Ask any modern marketer how to boost brand identity in today’s dynamic market conditions, and social media marketing is likely to be one of the first things they recommend. However, social media marketing is more...
by Selle Evans | Jan 22, 2021 | Sales and Marketing, Strategic Workflows, Women in Business
How to Craft a Compelling Marketing Strategy with Content Marketing Lead generation is important – more than likely you need a marketing strategy, learn more about them. Whether you’re a new business owner or eager to scale up your enterprise, you’re...
by Selle Evans | Jan 12, 2021 | Sales and Marketing, Women in Business
What are the sales funnel stages? A Sales funnel is the key to building a comprehensive marketing strategy for all companies, big and small. It all comes down to understanding your customer, who they are, what they do, and how they think. Taking the time to build your...
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