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Why You Need to Add Your Business to a Directory 

When promoting your business, you must take every available avenue. Ads, social media posts, and word-of-mouth are all excellent ways to get customers’ attention, but each of those methods takes time and money. There is a simple way to instantly gain access to a new audience, without having to configure ads or grow your following. Get your business listed in a directory and enjoy increased traffic from people who might not otherwise hear about you. 

An online directory offers additional benefits by providing a backlink to your site and helping you get discovered alongside other businesses. The people visiting a business directory are already highly primed to buy, which means your listing may drive much more conversions than a social media post or ad. As the saying goes, a rising tide floats all boats. Listing your business alongside others will garner more interest from qualified leads. 

If you are in the Houston, TX area and operate a minority-owned business, join the Sisters in Business directory. You can choose from a variety of listing formats to get people excited about your business. Plus, you will have access to a thriving community of fellow female entrepreneurs and company owners, so that you can grow your business to new levels. Learn more at SIBHouston.com. 

Here’s a video that details more about their this particular platform