A lot of people talk about – but what does it mean? As a seems to be flooded with these buzz words. Is it , a , or ? How do you build and incorporate a to ensure that your reaches your ?, the world of
that outlines the you’ll be using to build your . Your will dictate which you should be posting to. is . It’s important to develop a
If you’re using to promote your business, it’s important to post on regularly. This helps build your digital presence and reach your . The best way to ensure that you publish consistently is to create a .
So how do you become a ? You don’t need to hire a to get going – Here’s an easy three-step process to follow.
1. Decide how often and when you’re going to post.
Your ideal posting frequency and schedule varies by platform and , but for best results, you’ll typically want to post daily. This is especially true on platforms with high volumes of , such as Instagram and . With and LinkedIn, you can post just a few times per week. Most business accounts skip weekends, but if your is active on weekends, you’ll want to post when they’re online. You can even align your with the day of the week
2. Identify recurring themes or topics for your .
If you’ve done your research, you’ll know which types of your wants to see (infographics, how-to videos, blogs, etc.). The next step is to figure out a publishing schedule. Many businesses tap into existing trends, such as #ThrowbackThursday or #MotivationMonday. You should also implement a regular schedule for original . For example, if you publish YouTube videos, choose a day of the week that you will consistently release and promote them. This way, your will come to anticipate and seek out your . Don’t be afraid to use in more than one way, this is called – ultimately you’ll always want to highlight .
3. Choose your calendar tool.
Once you’ve figured out a skeletal structure, you need a tool to map out . A basic spreadsheet or calendar app can work, and there are more advanced programs such as Airtable and Trello that allow you to include all images, links, text, etc. Some businesses use a such as Later or HootSuite for auto-posting. If you’re concerned about your ability to regularly log on to and post, you should consider using these tools.
4. Plug in your .
Now, it’s time to decide when each piece will be published. With your chosen planning/scheduling tool, map out at least 4 weeks of . Choose what day and time each post will go out and on which platform(s). In most tools, you can easily copy recurring themes from week to week, then fill in the specific details. Once it’s all laid out, you can identify gaps in your schedule. Look out for similar posts that are scheduled too close together, as well as posts that need to reference earlier posts.
Simply logging onto . Without a strategy, your will not be sure what to expect from you, which makes them less likely to trust your business and become . Plus, you’ll likely spend more time figuring out what to post than if you plan it all in advance. Create your and watch your digital presence grow. every day and posting random is a poor strategy. should follow a clear
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